GLOW 2014 - 2015

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GLOW FESTIVAL 2014

Presented by I AM ENTERTAINMENT of I AM GROUP

A creative marketing and entertainment group.

GLOW 2014 is not a typical music festival, it is to go beyond the traditional festival experience,

not only focusing on the artists, stage, sound and lights but rather providing

an ultimate sensory experience through set design, unique production

and engaging activities for festival goers.

GLOW KEY VISUAL

I was commissioned to work on GLOW 2014 with 3 key-visuals: Party KV, Celebrities KV, and Special Guest KV.

At first glance I was a bit scared, because of the GLOW logo, it had been done before i was briefed. And they said, the logo was not good, many flowers surrounded with sensational color; but it had been launched already. So that, I had to make a revision which could be both new and old. That was my tough task: make it beautiful, use many old elements from former logo and keep the balance overall.

After I came up with the logo, I was relieved to create their KVs, but still felt a twinge of desperation, because I had to come up with three visuals following the same style with the logo but difference in use.

After all, I completed them well and felt very excited to adapt them to all POSMs and many things else.

GLOW VISUAL 2 - 3 (Artists and Activities)

GLOW VISUAL 4 (For Event Toolkit n Gift)

SOME BANNERS AND POSTERS FOR PR

STATIONERY

OUTDOOR BILLBOARD AND POSTER

WEBSITE AND EVENT MOBILE APP

LAUNCHING DAY

GLOW FESTIVAL 2015

Presented by IAM Group Entertainment

I am now commissioned to work on GLOW 2015 with all designs as an Art Director.
GLOW 2015 is in process these day.
This year, I am asked to build a story concept behind GLOW FESTIVAL

uncovering two lands within the world of Glow, the digital fortress and mystical forest.
Two of these concepts will lend itself into the frame work of my design concepts

and finally brought to life during the festival.